Why Go Static?

Going Static

When you make the move to serve your website using a static service, such as Hugo, you will experience a few benefits over traditional hosting, namely:

  • Speed
  • Security
  • Price


If you’re able to couple your S3 hosting with a Cloud Distribution Network like Amazon’s Cloudfront you can make your websites blazing fast.

The difference feels almost like day and night when you physically go to your site, but is also verified when using sites like GT Metrix, or Google’s own PageSpeed Insights, or Pingdom.

If you’ve structured things well with your static site and configured your CDN properly then you might be able achieve the mighty 100 score from Google’s Pagespeed Insights:


As hackers get smarter and code becomes larger it can be difficult for popular website like WordPress to stay ahead of the game when it comes to security. While WordPress offers the ability to automatically update your WordPress installations it can come at the cost of installing the JetPack plugin which can slow down your website.

However, you only need a few occasions where you experience a crashed server that you really begin to question whether it’s better to just host static.


If you want the support, and the capacity to handle large floods of traffic then you’ll need to pay for a popular hosting service offering these things.

It then becomes a simple cost-benefit analysis. Do you pay more for the piece of mind that your website is up and functional? Or do you not have the budget?

Staying Hosted

While the above three points are excellent reasons for why you might choose to go static, there are a few for why you would want to stay hosted too:

  • Simplicity
  • Support
  • Dynamics


It requires a lot of technical ability to be able to know how to diagnose an issue, how to fix it and how to implement the fix. Some people are not confident with computers or with having to wrangle with code and therefore static sites offer a cost burden on the time it takes to remedy problems.

Which raises the next point:


When you are using popular content management solutions like WordPress then you can easily find support and help.

WordPress offers an amazing marketplace of plugins to easily solve common and not so common solutions.

Once again this is a major benefit that cannot be overlooked when moving away from a hosted solution. The cost saved by going static can easily be chewed up by the time spent trying to formulate and create your own solutions. It really depends on your personality and your purse!


There are many things you can do if you’re able to run your code on a server, you can run scripts and lots of other things too.

If you have made the move to host your website using Amazon’s S3 service and want to find a way to be able to serve traffic through a secure connection, then w and Hugo, and you use Cloudflare as your DNS service to route traffic to your domain then you may have a couple of struggles if you use Amazon’s Certificate Management system to

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